Customer Service and Satisfaction >> CUSTOMER CENTRICITY
Customer centricity is a business strategy that focuses on understanding and meeting customer needs. The goal is to create a positive customer experience, which can lead to increased loyalty and sales.
How it works
Build customer relationships
Customer-centric businesses recognize and reward customers in ways that are meaningful to them.
Tailor products and services
Customer-centric businesses create products and services that meet customer needs and preferences.
Understand customers
Customer-centric businesses consider customers' perceptions, situations, and expectations.
Create customer experiences
Customer-centric businesses strive to make the customer experience easy, enjoyable, and seamless.
Benefits of customer centricity
Increased customer loyalty
Customers are more likely to return to a business if they feel heard and appreciated.
Increased customer lifetime value
Customers who stick with a business longer spend more money with the brand.
Increased profits
Customer-centric businesses can deliver whole-product solutions that meet customer needs, which can lead to increased profits.
Examples of customer centricity
